WIC's goal is encourage every mom to initiate breastfeeding and to encourage every mother to exclusively breastfeed.

20 Good Reasons to Breastfeed

WIC believes breast milk is best for babies, and that women from all walks of life can be successful when it comes to breastfeeding their babies. That’s why at WIC, we provide support and encouragement to breastfeeding moms, and we … Continue reading

Breastfeeding Food Packages

WIC food packages have changed to better meet WIC participant nutritional needs, strengthen breast promotional efforts, and support the establishment of long-term breastfeeding. WIC provides incentives for initiation and continuation of fully breastfeeding mothers and infants: Larger quantities of food … Continue reading

Breastfeeding Support

Certified Lactation Counselor Breastfeeding Peer Counselor Peer Counselors are available in the evenings and weekends. They provide on-going breastfeeding support to pregnant and breastfeeding moms by phone in the WIC Clinics (North Platte and McCook) and at the hospital WIC … Continue reading